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Banfield Pet Hospital has released its second children's book titled “My Very, Very Smelly Breath,” a scratch-and-sniff story written to entertain and educate children on the importance of being a responsible pet owner with an emphasis on maintaining their pet’s dental health. To further spread awareness about pet dental health, Banfield is partnering with actress, co-host of "The View," New York Times bestselling author, and star of the upcoming Netflix series “Fuller House,” Candace Cameron Bure. In addition to being a veterinarian in her role as DJ Tanner, Bure is a pet owner in real life, and understands the importance of pet dental care.
One of Banfield’s core philosophies is ensuring all patients receive the preventive care they need, including proper vaccines, dental care, parasite control (i.e. heartworm, flea and tick control), good nutrition and behavior training. As February marks National Pet Dental Health Month, this book helps explore the importance of pet dental care with an engaging, colorful and interactive scratch-and-sniff approach.
The book follows the journey of dog protagonist Queen Esther as she learns she has very, very smelly breath, and her furry companions Captain Noodles and Kitty who help her find an easy solution to a healthy mouth. Along the way, families will learn fun and educational ways to involve kids in healthy pet dental habits such as brushing their pet’s teeth (which should always be done by an adult), providing healthy dental treats and scheduling regular visits to the veterinarian for recommendations on the best care specific to your pet. “My Very, Very Smelly Breath” is written and illustrated by Ray Nelson, a Portland, Ore. based artist, in partnership with Banfield Pet Hospital, and is available in each of the nearly 925 Banfield Pet Hospital locations in the U.S. for a suggested donation of $10, with 100 percent of the donations going to Banfield Foundation. Funds raised will be used to provide preventive and dental care to pets in need.
More information about the book, including printable coloring pages, trivia on pet dental health and a video on how to draw Captain Noodles, can be found at www.MyVeryVerySmellyBreath.com. To find the Banfield Pet Hospital nearest you, please use their hospital locator.
“Fuller House” debuts on Netflix 26 February 2016.
Feature Story - Running Time - 1:08
00:04 Dr. Andrea Sanchez: HI, WELCOME TO BANFIELD!
00:06 Dr. Andrea Sanchez: SO WE KNOW YOU’RE GOING TO BE PLAYING A VET ON TV AND WE’VE GOT A LOT OF GOOD ADVICE FOR YOU TODAY.
00:10 Candace Cameron Bure: I FEEL LIKE I’M GETTING INTO CHARACTER RIGHT NOW
00:12 Candace Cameron Bure: WELL TODAY I’M IN NEW YORK CITY AT BANFIELD PET HOSPITAL AND I’M AN HONORARY VET TODAY AND I GOT TO MEET WITH A DOCTOR AND SHE’S TEACHING ME ABOUT RESPONSIBLE HEALTHCARE FOR OUR PETS AND ALL ABOUT PET DENTAL HEALTH.
00:27 Candace Cameron Bure: YEAH I’M PLAYING A VETERINARIAN ON MY NEW SHOW “FULLER HOUSE” SO THIS IS PERFECT. I’M GETTING TO LEARN THE TIPS OF THE TRADE. I JUST LEARNED FROM THE VET TODAY TO LIKE, FLIP THE LITTLE GUM AND YOU CAN GET A LITTLE TOOTHBRUSH IN THERE AND IT DOESN’T HAVE TO BE ANYTHING THAT’S VERY LONG.
00:41 Dr. Andrea Sanchez: (NAT) AND I’M ONLY GOING TO PUT HER THROUGH THAT FOR ABOUT TEN SECONDS AT FIRST.
00:44 Candace Cameron Bure: SO THIS IS A REALLY ADORABLE BOOK CALLED, “MY VERY, VERY SMELLING BREATH!”. IT’S A SCRATCH-AND-SNIFF BOOK AND KIDS CAN HELP YOU KNOW—THEY CAN BE THE BIGGEST LOVE OF AN ANIMAL’S LIFE AND SO THEY SHOULD LEARN TO BE INVOLVED THAT WAY AND THEY CAN TAKE CARE OF THEM AND BE HEALTHY.
1:01 Candace Cameron Bure: AND FOR MORE INFO YOU CAN GO TO MYVERYVERYSMELLYBREATH.COM
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B-Roll and Soundbites Package - Running Time - 3:47
00:07 - Candace Cameron Bure greets Dr. Andrea Sanchez off the elevator and meets hospital staff
00:16 - Staff gifts Candace with hospital lab coat
00:20 - Candace tries on lab coat
00:32 - Dr. Andrea Sanchez teaches Candace how to brush your pet’s teeth
00:49 - Dr. Sanchez talks through some statistics
00:59 - Closeup of cat looking out from her carrier
01:02 - Candace listens intently
01:09 - Dr. Sanchez brushing the cat’s teeth
01:23 - Candace tries the “bad smell” from the scratch and sniff book
01:33 - Candace tries the “good smell” from the scratch and sniff book
01:46 - Banfield Pet Hospital Signage
01:48 - Banfield Pet Hospital Signage (Pan)
01:57 - My Very, Very Smelly Breath! Scratch and Sniff Book Cover
02:05 - Soundbite #1: Candace Cameron Bure talks about what she is doing and why
02:23 - Soundbite #2: Candace Cameron Bure describes her character on “Fuller House”
02:35 - Soundbite #3: Candace Cameron Bure talks about her big dog and what she learned today
03:02 - Soundbite #4: Candace Cameron Bure talks about the scratch and sniff book
03:29 - Soundbite #5: Candace Cameron Bure talks about the suggested donation and where you can get more info
03:45 - Slate: Media Contact Info
23 February 2016
