LONDON, United Kingdom – July 28, 2023 – Today marks the launch of Create 100, a global celebration of creativity marking 100 years of Disney storytelling. Some of the world’s most renowned visionaries and next generation talent across fashion, music, art and more have donated artworks, items and experiences inspired by their personal connection to stories and characters across Disney, Pixar, Marvel, Star Wars and 20th Century, to benefit Make-A-Wish®. To begin, Disney is commemorating the launch with a $1 million donation to Make-A-Wish to support the granting of life-changing wishes for children with critical illnesses.
“Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries and generations,” said Consumer Products, Games and Publishing President Tasia Filippatos. “We couldn’t think of a better way to honor 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”
To kick off the campaign, Disney worked with Virgil Abloh Securities to reveal a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art (RCA) in London. The life-size piece titled ‘Structural Sorcerer — a Sorcerer’s Apprentice Mickey Sculpture’ was commissioned by Disney and designed by ALASKA ALASKA. “Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90th birthday,” said the late artist’s wife, Shannon Abloh.
In line with Create 100’s goal to inspire and champion next generation talent, the ‘Structural Sorcerer —Sorcerer’s Apprentice Mickey Sculpture’ will be on display at the RCA over the summer. Virgil Abloh had a close relationship with the RCA, which recently announced a scholarship in his name to support talented but financially restricted Black British students. In a continued effort to amplify the next generation of creators, Virgil Abloh Securities also enlisted multidisciplinary artist Favour Jonathan, who created a sculpture of Dr. Facilier from Disney’s The Princess and the Frog, to be part of Create 100.
Additional incredible artworks, items and experiences, together with the stories behind them, will be revealed over the summer, all planned to be auctioned to benefit Make-A-Wish. The Create 100 contributions feature everything from musical elements to comic books to recreations of iconic movie props and more from renowned talent such as global icon Beyoncé, famed French fashion designer Christian Louboutin, Italian Global Creative Director for Swarovski Giovanna Engelbert, Chinese virtuoso pianist Lang Lang, American fashion pioneer Tommy Hilfiger and celebrated Brazilian artist Vik Muniz. Global partners such as adidas, Pandora and Coach will also be contributing one-of-a-kind pieces to the celebration. To find out more, visit http://www.disney.co.uk/create100 and https://apmultimedianewsroom.com/create100.
“Wishes are generated by the imagination of our wish children and that creative spark inspires their journey with us,” said Luciano Manzo, President and CEO, Make-A-Wish International. “Create 100 showcases the power of creativity to bring hope. This inspirational initiative will help grant life-changing wishes for children around the world who are living with critical illnesses. We are so grateful to Disney and all the artists involved for their support.”
For more than 40 years, Disney and Make-A-Wish have granted wishes together for more than 150,000 children with critical illnesses worldwide. The life-changing wishes include shopping sprees, studio visits, theme park and resort vacations, cruises, talent meet-and-greets, sports-themed experiences and more. Many Disney cast members are also wish-granting volunteers, parents of wish children or wish alumni themselves.
Disney100 commemorates The Walt Disney Company’s 100th anniversary through an offering of unparalleled content, experiences, and collections. This once in a lifetime event celebrates the storytellers, fans and families who together spark the wonder and magic of Disney.
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish® is the world’s leading children’s wish-granting organization, having granted more than 550,000 wishes in 50 countries worldwide. Together with generous donors, supporters, staff and more than 30,000 volunteers around the globe, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. For more information about Make-A-Wish America, visit wish.org, and for more information about Make-A-Wish International, visit worldwish.org.
00:00 - 00:45: Soundbites - Athiththan Selvendran, COO of Virgil Abloh Securities
00:45 - 02:36: Soundbites - Athiththan Selvendran speaks to Favour Jonathan, next-gen artist
02:36 - 03:26: Soundbites - Zowie Broach, Head of Fashion at Royal College of Arts (RCA)
03:26 - 04:35: Soundbites - Tasia Filippatos, President, Disney Consumer Products
04:35 - 04:58: Sculpture arrives at RCA Battersea.
04:58 - 05:33: Sculpture wide/detailed shots.
05:33 - 05:47: Timelapse of sculpture in situ at the RCA.