Diners were surprised that their meals were free courtesy of Denny's


As Americans continue to deal with the impact of rising inflation, select Denny’s locations across the country spent the morning of Saturday, July 30 and Sunday, July 31 giving guests’ wallets a break during the brand’s inaugural Denny’s Surprise and Delight Weekend. Whether guests enjoyed the brand’s iconic Super Slam or its newest Brisk-B-Q Melt, whatever guests ordered, their meals were on Denny’s.





Irving, Texas 30 July 2022

1. Establishing shots of the outdoors of Denny’s 

2. Guests mingling inside Denny’s

3. B-roll of customers being served food at Denny’s

4. SOUNDBITE (English) John Dillon, Chief Brand Officer, Denny’s

"There's a lot going on in America right now. There's challenges out there over the last couple of years. Our guests are no different than what everybody else is facing between the pandemic and inflation and gas prices and rent. And today we gave them a break by giving a free meal. We bring people together. We feed people every single day, but importantly, we feed their bodies, but also their minds and their souls."

5. SOUNDBITE (English) Denny’s Employee #1

"Your check will be taken care of by Denny's today."

6. SOUNDBITE (English) Denny’s Employee #2

"We're going to pay for your meal today."

7. SOUNDBITE (English) John Dillon, Chief Brand Officer, Denny’s

"We are taking care of your meal today. We want to take care of your meal today. It's on us. We're serious. We're serious. We appreciate you. Absolutely."

8. SOUNDBITE (English) John Dillon, Chief Brand Officer, Denny’s

"We're America's Diner, so we continually keep our pulse on. America's going through and make sure we meet our guests in our restaurant where they are."

9. SOUNDBITE (English) Denny’s Customer

"You mean a lot to us! We're here every Saturday."

10. SOUNDBITE (English) John Dillon, Chief Brand Officer, Denny’s

"Oh I love that!"

11. B-roll of John Dillon interacting with customers

12. SOUNDBITE (English) John Dillon, Chief Brand Officer, Denny’s

"Sometimes they need that nice hug and we can provide them at Denny's. And we love to do that every single day."

2 August 2022