EMPOWERING WOMEN IN JORDAN THROUGH FOOTBALL

Throughout the whole of Jordan, there are currently 720 registered female players. The figure may sound tremendously modest for a population of over 6.4 million among whom the most popular sport is football, but it embodies a crucial first step for the women’s game in the country.

On 30 September 2016, another historical step will be taken when the FIFA U-17 Women’s World Cup kicks off in Amman to become the first FIFA women’s tournament ever to be hosted in the Middle East – a region where the cultural barriers for women’s sports events tend to produce meek statistics like the one above.

FIFA, Zurich, Switzerland 15th December 2015: 

Throughout the whole of Jordan, there are currently 720 registered female players. The figure may sound tremendously modest for a population of over 6.4 million among whom the most popular sport is football, but it embodies a crucial first step for the women's game in the country.
On 30 September 2016, another historical step will be taken when the FIFA U-17 Women's World Cup kicks off in Amman to become the first FIFA women's tournament ever to be hosted in the Middle East - a region where the cultural barriers for women's sports events tend to produce meek statistics like the one above.

"This World Cup will raise the profile of women's football and women's sports in general. It will send a message that will hopefully ripple across the region - one of girls' and women's empowerment and of using football as a platform for social change," says Samar Nassar, the CEO of the FIFA U-17 Women's World Cup Local Organising Committee.

Nassar is herself a role model when it comes to breaking these barriers and defying gender stereotypes, having taken part in two editions of the Olympic Games as a swimmer, representing Palestine in 2000 and Jordan in 2004. From the impact that her accomplishments had on young women across the Middle East, she knows exactly how a tournament like the FIFA U-17 Women's World Cup comes down to a lot more than just the game. "When young girls are on the pitch here, they are not just kicking the ball for themselves or their countries, but for all the girls out there - for women's empowerment and for promoting gender equality."

From the basics

The development of women's football in Jordan is a solid example to look at, not simply because the country will host the tournament, but given how long a way it has come in a very short period. "Women's football only started in Jordan in 2005, and still we're one of the pioneers in west Asia," says the coach of the U-17 national team, Maher Abu Hantash.

"It was a tough start. The biggest challenge was getting society to accept the idea of girls playing football. When we talked to families, many did not agree with it. But over time, as the game became popular in schools and universities and the national team began to do well, it started to become more normal," explains Hantash, who has been leading the project of recruiting and training young players to represent the hosts next year.

Over the last decade, Jordan strengthened its women's football structures from the very foundation, by encouraging young girls to play in one of the 15 grassroots centres spread across the country, with an average of 400 girls taking part in football activities all year round. Simultaneously, the Jordanian Football Association spurred the growth of both youth and senior leagues. The U-17 Women's World Cup is both the pinnacle of this process for the country and a potential turning point for the same idea to start reaching greater heights in the Middle East and North Africa (MENA) region - particularly following the International Football Association Board's amendments to the Laws of the Game in 2014 that allowed the wearing of head covers.

Across the 19 countries in the MENA region, most of them predominantly Muslim, there are currently 13,890 registered female players - a number that has been mounting thanks to the constant investment in development activities. In 2015, FIFA organised a total of 27 events in the region, including seven Live Your Goals festivals that put 1,250 girls in contact with football, often for the first time in their lives. In November alone, for example, FIFA organised a coaching course in Cairo, Egypt, with 50 percent female participation; a goalkeeping course conducted by former Frankfurt and Dutch national team coach Marleen Wissink for a group of 30 females in Teheran, Iran, and a Live Your Goals festival for 144 girls in Kerak, Jordan. 

In the case of Jordan, embracing the Live Your Goals project is just one of several activities foreseen in the FIFA U-17 Women's World Cup legacy programme. By improving football infrastructure, organising coaching courses and launching public school tournaments for girls, for example, FIFA and the Jordan Football Association (JFA) are working to ensure that the event leaves a lasting impact on the country's women's football development. 

"Our aim is to increase the number of girls playing football, while educating the local community about the importance of the women's game," explains the Head of Women's Football at the JFA, Abeer Rantisi, during the festival in Kerak. "We started with the Live Your Goals project in October 2014 and participation has been great. We hope to see this same level of participation across the whole country. After all, beyond organising the tournament, we hope to increase the popularity of the women's game in the country."

There is still a long way to go for women's football in the region, but the seeds have clearly been sown. "To have young girls playing sports, and playing football specifically, can do so much to change attitudes and perceptions as to how society perceives girls and young women," says Her Royal Highness Princess Basma Bint Talal of Jordan, an important voice in favour of women's rights and gender equity. "If a Jordanian woman wants to play football, I say 'go for it'. Because you are a role model for society, for changing traditional roles and challenging the negative perception regarding women. And football is the healthiest and the most inspiring way to do all this."

Shotlist: 

· GVs of Amman, Jordan
· GVs of signage for the WWC 2016 Jordan
· GVs of Football Stadium in Amman
- GVs of little girl playing football
- B-roll training of U-17 Women's National Team Jordan
- B-roll training of Senior Women's National Team Jordan
- B-roll FIF Live Your Goals Festival
· Soundbite Yasmeen Khair (Senior Women's National Team Player Jordan and Ambassador U-17 WWC Jordan 2016) in Arabic
· Soundbite Stephanie Al Naber (Captain Women's Senior National Team Jordan) in Arabic
· Soundbite Luna Sahloul (u-17 Women's National Team Player Jordan) in Arabic
· Soundbite Maher Abu Hantash (head coach U-17 Women's National Team Jordan) in Arabic
· Soundbite Princess Basma Bint Talal, Princess of Jordan (English)
- Soundbite Samar Nassar (CEO LOC FIFA U-17 WWC Jordan 2016) (English)