HEROES S.R.L become Manchester United Football Club's first official global formal footwear partner
Manchester United Football Club has today announced a multi-year global partnership with luxury designer footwear brand, HEROES S.R.L.
As part of the agreement, Heroes will exclusively produce a collection of high quality lifestyle Manchester United shoes, aimed at the club’s 659 million global followers.
In addition to this, Manchester United’s first team players and coaches will wear HEROES formal shoes when on official club duty.
The stylish shoes can be pre-ordered on www.shoptheheroes.com from today and a full range of styles will be released at the end of November.
Manchester United Group Managing Director, Richard Arnold comments: “Football is all about teamwork and to play like a team it’s important to look like a team. Our partnership with HEROES will not only provide our first team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players. As a new and innovative luxury brand, HEROES has the ability to offer our fans original and exciting products that will allow them to express their support for the club in ways they haven’t been able to before.”
Alfredo D’Acchioli, Chairman of the supervisory board of Da Vinci Luxury AG comments: “Our partnership with Manchester United is a dream come true and we are thrilled to be working with the world renowned sports club. This is the first partnership of its kind for HEROES and we are confident that Manchester United’s enthusiastic fans will be the ideal audience for the launch of our HEROES brand. We look forward to huge success.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About Heroes S.R.L
The new luxury design footwear brand HEROES was founded in 2014 and brings shoes to men, women and in future also to children, ranging in styles from casual-chic to classic updated with an ironic touch. HEROES is a supreme lifestyle brand which stands for quality and superb craftsmanship uniting elegance and comfort. The company’s goal is to run 12 own stores in Milano, Paris, New York, Shanghai, Hong Kong, Singapore, Tokyo, Dubai, Dallas and Los Angeles. HEROES Srl is based in Milano and is fully owned by SHIP Luxury B.V. (Netherlands). The SUPER HEROES INVESTMENT PARTNERS is part of the Da Vinci Luxury AG, a German company listed at the stock exchange Berlin (ISIN: DE0005188304).
9 November 2015
