FMX legend and Nitro Circus ringleader Travis Pastrana promised his inaugural Nitro World Games would break new boundaries, progressing action sports to an unprecedented level. He did not disappoint television viewers or the more than 25,000 fans in attendance at Rice-Eccles Stadium who witnessed four hours of non-stop thrills and surprises never before seen in an action sports competition. An all-star lineup featuring Olympic snowboarder Todd Richards, skate legend Tony Hawk and Pastrana co-hosted the nationally televised, NBC primetime broadcast and within minutes, #NitroWorldGames was trending on social media.
“I was absolutely floored to see the exceptional creativity from these action sports stars and future legends. They proved without a doubt that they are the world’s best,” says Pastrana. More than 100 FMX, BMX, skate, scooter and inline athletes flocked to Salt Lake City to compete in Nitro Circus’ bold reinvention of the action sports competition co-founded by Pastrana and Nitro Circus CEO and Creative Director Mike Porra.
NITRO WORLD GAMES ELEVATES ACTION SPORTS EXCELLENCE
FMX Athlete Gregg Duffy Executes World’s First Double Front Flip in Professional Competition
Ryan Williams Dominates BMX with Mind-Blowing 1080 Front Flip
Global Webcast and Social Media Reach Expected to Hit 50 Million Views
SALT LAKE CITY – July 17, 2016 – FMX legend and Nitro Circus ringleader Travis Pastrana promised the inaugural Nitro World Games would break new boundaries, progressing action sports to an unprecedented level. He did not disappoint the more than 25,000 fans in attendance at Rice-Eccles Stadium who saw four hours of non-stop thrills and surprises never before seen in an action sports competition. An all-star lineup featuring Olympic snowboarder Todd Richards, skate legend Tony Hawk and Pastrana co-hosted the NBC primetime television broadcast in the U.S.
Fans outside of the U.S. also witnessed action sports history via a worldwide webcast. Streamed on nitrocircus.live and embedded on over 40 platforms in Europe, Australia, South America, Africa and Asia, the Nitro World Games truly reached a global audience.
“I was absolutely floored to see the exceptional creativity from these action sports stars and future legends. They proved without a doubt that they are the world’s best,” says Pastrana.
More than 100 FMX, BMX, skate, scooter and inline athletes flocked to Salt Lake City to compete in Nitro Circus’ bold reinvention of the action sports competition co-founded by Pastrana and Nitro Circus CEO and Creative Director Mike Porra.
The United States’ Gregg Duffy took the top spot with the first successful double front flip in competitive FMX history and Australia’s scooter-turned-BMX athlete Ryan Williams stole first place and the hearts of social media and action sports fans everywhere. “This is the biggest win of my life. It’s crazy. It’s insane. I’m so pumped,” says Williams who is also a regular in the Nitro Circus Live global tour.
“We are so proud of these incredibly skilled athletes who had fans roaring with approval. They made history tonight,” says Porra. Athletes competed in seven events on a massive layout stretched across the stadium floor and into various sections of the stands. The official, final results are as follows:
FMX Best Trick: Presented by Monster Energy
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FMX: Presented by Valvoline
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BMX Triple Hit
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BMX Best Tricks: Presented by Be The Match
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Skate Best Tricks
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Inline Best Tricks
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Scooter Best Tricks
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Nitro World Games sponsors include Monster Energy (the official energy drink), Be The Match, Valvoline (the official oil and lubricants), Oberto Beef Jerky, Maxxis Tires and Vivid Seats. Media and on-site activation partners included Super ATV, Dynacraft, Diehard Tires, Mothers Waxes and Polishes, Nerf Rivals, Dollar Shave Club, Hexbug, KT Tape and Active Rideshop.
For more information about the #NitroWorldGames, go to nitroworldgames.com. Fans can also follow Nitro Circus on Twitter: @nitrocircus and Facebook: www.facebook.com/NitroCircus
About Nitro Circus:
Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and soon to be action sports superstar Travis Pastrana producing DVDs from a Utah garage -- to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance will feature TV specials and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.
The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule ahead, Nitro Circus is the world’s most successful action sports touring brand.
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PR Contacts:
Lauren Machen, lmachen@fusemarketing.com
Greg Terlizzi, greg@nitrocircus.com