Orangetheory Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki

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Orangetheory® Fitness Welcomes to the Stage its First-Ever Chief Music Officer,
DJ Steve Aoki

Partnership with entertainment icon showcases the brand’s musical and motivational vision
for members throughout 2022

Boca Raton, Fla., March 9, 2022 – Today, Orangetheory® Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment.

Music is a vital component of the Orangetheory Fitness experience, fueling the energy and motivation that helps members get in the zone to achieve their goals, and live more life. In December 2021, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.

Building on this insight, Orangetheory is collaborating with Aoki as Chief Music Officer, where he will oversee the musical vibe for Orangetheory’s global network throughout the year. In this vital role, Aoki will lend his expertise in the musical space to help the brand evolve its member experience. As CMO, Aoki will lead music advisory sessions with the Orangetheory team, provide customized musical beats for exclusive member content, and help the brand establish a Music Advisory Board to extend its commitment to members and music in the future. He will also design a custom track for the upcoming Orangetheory “More Life” advertising campaign, further amplifying the Orangetheory and Aoki relationship.

As a brand partner, Aoki will work closely with the Orangetheory fitness team to overlay heart-pumping, original setlists to serve as the soundtracks for a new eponymous workout series, “All Out with Aoki.”

“Health, science and technology are three personal passion points for me and as Chief Music Officer for Orangetheory Fitness, I’m able to put them all in play,” said Steve Aoki. “There is a strong parallel between the energy at my shows and how Orangetheory coaches light up their own classes every day – my new setlists are meant to enhance this already amazing workout.”

This series will feature 10 original workouts, led by the beats of Aoki’s scored tracks, which were created to inspire members to go “All Out” to achieve their optimal heart rate throughout the workout. The music is intended to push, motivate and engage Orangetheory Fitness members the same way Aoki energizes his audiences around the globe.

“We know the critical role music plays in the workout experience, which is why we enlisted Steve Aoki as CMO,” said Dave Long, Co-founder and Chief Executive Officer of Orangetheory Fitness. “Steve’s dedication to health and wellness coupled with his passion for science and technology makes him a natural fit. His values align perfectly with Orangetheory’s science-backed, technology-tracked workout.”

The Orangetheory and Aoki alliance began in early 2022 and will continue throughout the calendar year, including monthly drops of the new “All Out with Aoki” workouts. The series will premiere across Orangetheory Fitness studios worldwide on Saturday, March 26.

For more information on Orangetheory Fitness, visit www.orangetheory.com.

About Orangetheory
Orangetheory® (orangetheory.com) makes it simple to get More Life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the "Orange Effect," whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,450 studios in all 50 U.S. states and over 25 countries. The company was ranked #60 in Inc. magazine's Fastest Growing Private Companies list and was listed as #9 on the 2020 Entrepreneur Fastest-Growing Franchise 500 list. Visit www.otffranchise.com for global franchise opportunities.

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New York, NY 09 March 2022

1. Orangetheory exteriors

2. Event remarks from Dave Long, Co-founder and CEO of Orangetheory fitness

"The Orangetheory was specifically designed to help people live their lives all out. And, you know, science backed technology tracked coach inspired workout helps members achieve their goals and live life to the fullest. And with that, we could recoin that more life, bring more life to their lives through that. And it's important to note that our workout is for anyone age, size, shape, fitness level. The workouts designed that anybody can lean in and have life changing results with the program."
3.Event remarks from Kevin Keith, Chief Brand Officer of Orangetheory fitness

"This program was really born out of insights from our own members, and in 2021, when we surveyed over 35,000 of them and we learned that 91% told us that music actually inspired them and motivated them, and it's really important. 95% said it pushed them to actually work out even and push themselves further during the workout. So we know it's really important. So we're harnessing the power of music to really further motivate and inspire our members with the introduction of this Chief Music Officer program, let me introduce to you Orangetheory new chief music officer, world-renowned artist, DJ and producer Steve Aoki"

4. Steve Aoki descends down stairs and joins the event

5. Event remarks from Steve Aoki, world-renown DJ:

"What's up, guys? Thanks for having me. Happy to be here. Orangetheory. I'm excited to be part of Orangetheory technology, fitness, music now, and that's the great thing about working with these guys that they really respect what I do. They respect how important music is to getting you to go beyond, you know, your comfort zone. And that's what I'm here to do is to get people to go beyond-- get the most out of what they're doing. And that's why I developed these playlists, dropping it once a month, you know? So it's a lot of fun to work with these guys, and we're about to do an All Out with Aoki in here right now. So let's go. Let's do this."

6. Event remarks Tammie DeGrasse-Cabrera, Senior Director of Global Marketing-Brand Spokesperson

"As part of this yearlong collaboration, as we were saying, Steve has actually been partnering with our VP of fitness Scott Brown and the fitness design team to carefully curate the music selections and these soundtracks to match the workouts of those days, which we're super excited about. Each playlist is specially designed to help our members reach their optimal heart rate zones at Orangetheory Fitness, as the class transitions from a base pace to a push pace to an all out effort. And they're perfectly timed with Steve transitions and musical beats and drops, which is super exciting."

7. Class participant fitted with a heart rate monitor

8. Steve Aoki live DJ’ng while class participants row

9. Steve Aoki live DJ’ng and pointing to the camera

10. Class participants doing sit-ups in the foreground while Steve Aoki live DJ’ng in the background

11. Pan from neon Orangetheory Chief Music Officer sign to Steve Aoki

12. Steve Aoki motioning to the camera to zoom in to the DJ booth with class in the background

13. Class participants on treadmills

14. Closeups of DJ booth

15. Cookies with Steve Aoki likeness

16. Steve Aoki jumps in the air in front of a branded step & repeat

17. Steve Aoki and the Orangetheory team gather for a photo behind the DJ booth

18. SOUNDBITE (English) Steve Aoki, world-renown artist, DJ and producer an Orangetheory Chief Music Officer:

"I'm here in Orangetheory, and we did the first all out with Aoki class. It was awesome because as--I get to be a part of the whole environment, everyone working out. I love seeing all the technology on the screen. So, I love Orangetheory because you get a mix in technology with fitness and now bringing in the music element to drive people to, you know, their optimal levels. And it was a lot of fun."

19. SOUNDBITE (English) Steve Aoki, world-renown artist, DJ and producer an Orangetheory Chief Music Officer:

"So I am the chief music officer of Orangetheory, crafting the music vibe for 2022."

20. SOUNDBITE (English) Steve Aoki, world-renown artist, DJ and producer an Orangetheory Chief Music Officer:

"They brought me in to build out playlists I'll be dropping every single month. I have a whole section in Orangetheory called All Out with Aoki, and it's all about the music combining it with the technology, combining with the fitness, knowing that they're all integral parts into making you go your hardest."
21. SOUNDBITE (English) Dave Long, CEO and Founder Orangetheory:

"Today we did a launch. We announced that Steve Aoki is our chief music officer. He came, he DJ'd a live set to a class that get to experience that for the first time. And throughout this year, he's going to be dropping custom playlists that are synced to a workout that will be delivered throughout North America to all the members experiencing it in almost 1,300 studios in North America once a month. So an elevated music experience, more motivation and the combination of Steve Aoki. He's just a master of high energy music."

22. SOUNDBITE (English) Dave Long, CEO and Founder Orangetheory:

"Music has been a central part of the Orangetheory brand motivating members, and even more recently, we've learned it's probably even more important than ever have somebody like like Steve Aoki, who's not only just, you know, legendary music producer and creator of music but just has a passion for fitness and how to really merge music, technology, fitness, which is exactly what we do. So it just felt like a perfect fit."

23. SOUNDBITE (English) Kevin Keith, Chief Brand Officer Orangetheory:

"So in Orangetheory vernacular, we call it going all out, that's when you really push yourself the hardest in our studios and our coaches are really pushing our members to really try and get in the orange zone. So All Out with Aoki is really about helping them push through music. So if you know, Steve, if you've been to any of his concerts, you know, he's full of energy and excitement, he's interacting with the audience. So that experience is going to be really important to our studios with specially curated playlists designed to the actual workout that the members are experiencing in real-time."

Orangetheory Fitness Welcomes to the Stage its First-Ever Chief Music Officer,
DJ Steve Aoki

Orangetheory Fitness announced the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – “Chief Music Officer.” The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally recognized force in entertainment.

Building on this insight, Orangetheory is collaborating with Aoki as Chief Music Officer, to oversee the musical vibe for Orangetheory’s global network throughout 2022. As CMO, Aoki will lead music advisory sessions with the Orangetheory team, provide customized musical beats for exclusive member content, and help the brand establish a Music Advisory Board to extend its commitment to members and music in the future. Aoki will also work closely with the Orangetheory fitness team to overlay heart-pumping, original setlists to serve as the soundtracks for a new eponymous workout series, “All Out with Aoki.”

9 March 2022