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B-roll shows how the Rado timepiece known for its striking linear shape and visionary use of high-tech ceramic, has been redesigned by renowned industrial designer Konstantin Grcic.
(Lengnau, Switzerland) A minimalist design icon has been reborn: a timepiece known for its striking linear shape and visionary use of high-tech ceramic, has been redesigned by renowned industrial designer Konstantin Grcic. In this new design, one of Rado’s most recognizable high-tech ceramic timepieces has been given a contemporary interpretation while retaining the strong geometric shape that made the original such a classic.
Like the original upon which it is based, the new model is a high-tech ceramic timepiece for both men and women who appreciate purist, modern aesthetics. The linear bracelet silhouette of the original has evolved into a more classic watch shape, with the gently curved edges of the monobloc case taking center stage. Advances in technology, together with Grcic's vision, have given rise to this masterful combination of form and material, which finds expression in the eleven models that make up the new collection.
Precision and modernity, reimagined
Two gents’ models offer a matt take on the watch, previously best known in its high gloss iteration. Limited to just 701 pieces, Konstantin Grcic’s signature model stands out not only because of its velvety matt finish, but also thanks to the creative use of typography on the dial. “In my opinion, the matt finish brings out the form of the watch much stronger,” says Grcic. “The design of the dials is bold and legible. I took inspiration from pilot watches – I like them for their straightforward, clear graphics.” Fans of subdials can opt for the matt model featuring a small second counter, with grey printed indexes adding to the monochrome minimalist appeal.
Female aficionados of the avant-garde look have several models to choose from, including two diamond-studded pieces in a choice of either glossy black or white high-tech ceramic.
Boasting silver coloured detailing and four diamonds on the dial, the ladies’ watch offers the same high-impact presence on the wrist, but in a smaller form factor. Rado's new collection is crafted from high-tech ceramic, a material favoured among many high-end watchmakers for its exceptional properties. “Materials are definitely key,” says Grcic. "The intelligent and economical use of material forms an important part of my understanding of good design. Ceramic is one of the most high-tech materials I know. The material is lighter than stainless steel, it has a much more pleasant temperature when you wear it, and it is scratch resistant.”
About Konstantin Grcic
Konstantin Grcic is one of the world’s foremost industrial designers. He has developed furniture, lighting, accessories and housewares for leading brands, with many of his products receiving prestigious international design awards. Known for his passion for technology and materials, Grcic was a natural choice for the 2016 redesign of one of Rado's most recognizable high-tech ceramic timepieces. Famed for his pared-down pieces, Grcic is often referred to as a minimalist, but the designer himself prefers to speak of simplicity.
About Rado
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
SHOTLIST
00:00 – 00:33
Grcic talking about motivation
00:33 – 01:21
Grcic talking about inspiration
01:21 – 02:54
Grcic talking about challenges
02:54 – 04:02
Photoshooting with Konstantin Grcic
04:02 – 06:53
Media Event with Konstantin Grcic
On Stage with Konstantin Grcic are:
Andrea Caputo, VP Marketing RADO
Hakim El Kadiri, VP Product Management RADO
25 August 2016
